Impulse Buying

Impulse buying happens when you get caught up in the promotion of a situation and you buy something without thinking much about it. Impulse items may be new products, samples or well-established products at unexpected low prices. Events such as these would happen at events like Black Friday for example.

It is natural to see something and really want the product and eventually buy it. But in impulse buying the consumers have no control of themselves. To some this may be referred to as a "shopaholic". Situations that play on these "shopaholic's" impulsiveness include: items on sale tables that advertise 'huge bargains' or 'percent off all items' or the enticement of announcements that something is half price for the next 5 minutes. Impulse buying makes you spend money on items you may not really need or want. To avoid impulse buying you need to ask yourself if you really need the item or just want it.